Kuwait’s newest shopping destination, Assima Mall, opened its doors on Thursday 4 November in Kuwait City. Apparel Group, one of UAE’s fashion and lifestyle retail conglomerates have launched 16 brands in Assima Mall, including Birkenstock, Skechers, Levi’s, Aeropostale, BHPC, Rituals, Tommy Hilfiger, Aldo, Aldo Accessories, Charles & Keith, Calvin Klein Jeans, Dune London, LC Waikiki, Hema, Hush Puppies and Lakeland.“We are proud to be partnering up with Assima Mall and further expanding into the Kuwaiti market. Our brands’ expansion with Assima Mall is in line with our strategy of being responsive to consumer demand. Kuwait continues to grow as a leading destination and we are proud to be part of the country’s prosperous growth”, said Mr. Neeraj Tekchandani, CEO of Apparel Group.
Apparel Group caters to thousands of eager shoppers through its more than 1,850 plus stores and 75 plus brands covering four continents. The group has a strong presence not only in the UAE, Kuwait, Bahrain, Oman and Saudi Arabia but also thriving markets such as India, South Africa, Singapore, Indonesia, Thailand and Malaysia.